About Me


After nearly 34 years with a large chemical company I officially “retired” from the corporate world, but now am working as an independent consultant in both agronomic and horticulture fields under my existing company, Missouri Tree & Turf, LLC.

I have been active in the field of horticulture since the age of 12 and graduated from the University of Missouri (Mizzou-RAH) with an MS in Horticulture in 1983. I specialized in Research and Development, primarily in the advanced discovery and early product development phases of research. Horticulture isn’t much different than agronomy because it’s all about growing the very best plants.

In the late 1980’s, I developed the very best fertility plan for cool season turf in the transition zone, called THE PLAN and the THE TURF PLAN (both of which are trade-marked). While I’m no longer part of THE TURF PLAN (Ellisville, MO) I’m puttering around with a concept to develop an extremely low-maintenance lawn plan, Bee Friendly Lawns.

Contact me for your horticultural questions (and even consultation) at JeffTravers58@gmail.com.